Why The 54th Pitch?
We believe African businesses deserve every opportunity to succeed. That’s why we’re creating a space where bold ideas meet the resources they need to thrive.
As a founder needing expert guides on how to pitch an idea or a platform to showcase your vision, we’re here to support you.
This initiative is managed by P23 Africa.




The 54th Pitch isn’t a competition; it’s your launchpad for growth.
Find out more about the initiative.
Eligible businesses have the opportunity to access business grants and interest-free loans ranging from £2,500 to £10,000. These funds are aimed at helping SMEs overcome financial barriers, invest in key areas such as expansion, innovation, and operations, and ultimately drive sustainable business growth.
By providing flexible, zero-interest financial support, The 54th Pitch empowers entrepreneurs to scale their businesses with reduced financial strain, fostering long-term success and economic development.


How we can help you.
Smart grants, Big Impact
Get funding for growing your business.
Access curated pitch templates and courses to elevate your pitching game.
Connect and learn from pitching experts across Africa and beyond.
Expert Resources
A community of passionate pitchers
Eligibility Criteria
Registered Business


Operating for a minimum of 2 years.




Traction
Show traction either by an increase in users or revenue.
We prioritize SMEs that contribute to social, economic, or environmental development, whether through job creation, community engagement, sustainability efforts, or initiatives that address pressing local challenges.
Impact Business
How it works
Resources
Comprehensive pitching templates.
Classes and courses taught by seasoned African entrepreneurs.
Real-world case studies to inspire your journey.
Ready to make your pitch?
Follow our simple application guidelines and fill out the form to submit your pitch.
Discover upcoming events and pitching opportunities or relive past events through our social media.